Position Details: Google Ads Manager

EDUCATIONAL BACKGROUND:

• Candidate must possess at least a Bachelor's Degree

QUALIFICATIONS & EXPERIENCE:

• Needs to have extensive experience managing large budgets while maintaining/increasing positive ROI/ROAS.

• Must be able to establish a holistic strategy and evaluate the entire user experience for optimization opportunities.

• Ability to evaluate landing pages associated with each ads campaign and identify conversion rate optimizations preferred.

• Must be a dedicated researcher with the ability to develop extensive buyer personas that support understanding of a user's search intent. Use those insights to build keyword lists that drive highly relevant traffic and maximize return on ad spend.

• Must be able to evaluate ad performance and allocate budget to the highest performing ads while continually testing new variants to try to beat those top performers.

• Extensive knowledge of google tag manager required. Must be able to track conversions through the entire user flow.

• Must be able to work until 10 am pacific standard time, have excellent communication skills and be responsible, reliable and trustworthy. Expert English is mandatory.

• Must be extremely organized and able to operate with minimal supervision. Detail oriented by nature.

• 3-5 years PPC experience is a plus. Looking for a true expert only.